13 Best Online Estate Agent Reviews

Online Estate Agents v High Street Agents
[Updated 2024] Reading the best online estate agent reviews is one of the most important things you can do before selling your property.

That’s why we have dedicated a section of our site to help you find the best online estate agent for you.

Online Agents Reviewed:


Hours Of Research:


We’ve Featured In:

Media Property Road Has Featured In

Top-Rated Online Agent

Yopa Estate Agent

£999+ – Read Review

Sell Your Home For FREE

Purplebricks Reviews

9.5/10 – Read Review

Looking to rent out a property? Check out our online letting agent reviews instead.

Best Online Estate Agents – Top 5 Picks

Estate AgentCheapest Package'No Sale, No Fee'Our RatingReviewOfficial Site
Yopa Estate Agent£999£1,999
Read ReviewVisit Website
Purplebricks ReviewsFREEFREE
Read ReviewVisit Website
Griffin Property Reviews£245From £595
Read ReviewVisit Website
SOLD.CO.UK ReviewFree£1,999
Read ReviewVisit Website
eSale reviews£695£1,390
Read ReviewVisit Website

Use the table above to compare online estate agents and read our reviews.

We regularly add new reviews. When we do, the above table is updated with our latest findings. We try hard to keep the information completely up-to-date, but we advise you check the estate agents websites to check their latest prices.

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What Is An Online Estate Agent?

On online estate agent is an estate agent that is able to provide estate agency services without the need for a high street office. Instead, they operate online via a website.

Some online estate agents will still have local agents who you can meet face-to-face, others do everything remotely.

Why Should You Use One?

The biggest advantage of using an online estate agent is the cost savings. Typically, they offer fees significantly lower than high street agents.

Naturally, this comes with both advantages and disadvantages, but since most people use the internet to search for a new home, many people are turning to online agents as a cost-effective way to reach potential buyers.

Why Trust Our Online Estate Agent Reviews?

Paul James, the founder of Property Road has bought and sold many properties over the years.

He’s used both high street agents and online estate agents, both with mixed results.

In addition, our team of reviewers include former estate agents and investors who each have their own personal experiences of different estate agents.

All of this comes together to give you honest but fair reviews of all of the best-known online agents.

Unlike most of our competitors, we don’t require a fee to review an estate agent – that’s why you’ll find we have reviewed more online agents than any of our competitors.

How Our Ratings Work:

When we conduct our online estate agent reviews, we keep you, the reader, at the forefront of our mind. We look at three key points for each agent; value for money, customer support, and the overall reputation of the brand (considering customer feedback and brand recognition).

In each of these three areas, we score the agent out of ten. These scores are then added together and, an average is taken to produce an overall score out of ten. This score decides exactly where that estate agent should sit in our online estate agent comparison table.

Our opinions are based on the information available at the time of conducting the review. In some cases, we have personal experiences with the agent that forms the basis for our review.

Where we do not have direct experience, we spend time thoroughly researching the company and talking to past customers. This helps us understand exactly what you get for your money and where the agent should sit in our list of best online estate agents.

Our Experience Of Online Estate Agents

Our 'Sold' Sign
We sold our family home with an online estate agent in 2021.

Back in 2020 when we first decided to put our family home on the market, we had the usual thoughts around who we would use to sell our home.

We lived in suburban Nottingham and so there wasn’t a shortage of agents to choose from!

However, we’d always liked the idea of selling with an online estate agent ever since we sold our first home and realised we were better at hosting viewings than the estate agent! All the people we showed around our property made an offer whereas none of the people the estate agent showed around, did!

Why should we pay for them to conduct viewings when we know we can do a better job?

Online estate agents appealed to us because, as standard, most do not include hosted viewings. Instead you have to pay extra if you want them.

So, when we made the decision to sell, we chose to get valuations from two high street agents and two online estate agents.

And, do you know what shocked us? The online agents actually seemed to know more!

They spoke about making use of Rightmove pricing brackets to maximise exposure and of taking photos in a way which makes people feel more comfortable when they view the property.

The high street agents didn’t demonstrate any of this kind of knowledge. Plus, the online estate agents were significantly cheaper – around 50% cheaper even on the ‘no sale, no fee’ package. And, other than the hosted viewings, there wasn’t anything different between the two.

So, in the end, it was a pretty easy pick for us to choose to list via an online estate agent (Yopa, if you must know!).

Our whole experience with them was positive and we successfully sold our home with an online estate agent in 2021.

We’ve used our experiences to help judge and assess each of the online agents on this page.

At-A-Glance Online Estate Agent Reviews:

Although the comparison table at the top of the page helps to give you a quick overview of the best online estate agents around, the section below will give you a snapshot view of each one.

#1 – Yopa (Our Rating = 9.6)

Yopa Review - Online Estate Agent
Best Thing = Strong Reputation
Worst Thing = Higher ‘No Sale, No Fee’ Price

Yopa is perhaps one of the best online estate agents (in terms of recognisability) around after Purplebricks thanks to their innovative TV advertising campaigns. In terms of service, they get plenty of positive reviews and offer a fast and cost-effective way to sell your home.

They also offer both upfront and pay on completion payment options making them suitable for pretty much anyone. As a result, they are currently the top-rated agent in our online estate agent reviews table.

They are also the online estate agent we successfully sold our family home with in 2021 so we have hands-on first-person experience of their service. If you’d like to read more about our experience, be sure to read our Yopa review.

#2 – Purplebricks (Our Rating = 9.5)

Purplebricks Review
Best Thing = Option To List For FREE
Worst Thing = Hosted Viewings Upgrade Is Expensive

The largest of all the online estate agents, Purplebricks have become a very well-known brand in the UK as well as abroad. That’s mostly thanks to an incredibly expensive, high intensity advertising campaign. As a result, many people think they are one of the best online estate agents in the UK.

This has an added benefit to you as a seller as people will trust your estate agent more and not see it as you simply trying to sell as cheaply as possible.

This is important as the brand now offers a completely free to list service that will get your property on the major portals. However, keep in mind you’ll be doing some of the work yourself and it doesn’t include any visibility on the main portal, Rightmove.

However, they have a number of add-ons and two other packages (Boost and Full House) that offer really good value for money and allow you to get the things missing from the free package – including the Rightmove listing.

That makes them a really strong contender for many people.

#3 – Griffin Property Co. (Our Rating = 9.2)

Griffin Residential Review
Best Thing = Range Of Add-Ons
Worst Thing = Hosted Viewings Not Available

We’re big fans of the website design for Griffin Property Co. and they also offer some good value for money packages. Plus, there’s an excellent range of cost-effective add-on services to choose from.

The downside is that you’ll have to conduct all the viewings yourself as they don’t offer a hosted viewings service. If you can go without that then the £245 package could be a serious contender.

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#4 – SOLD.CO.UK (Our Rating = 9.2)

SOLD.CO.UK review
Best Thing = Different Options To Sell Quickly
Worst Thing = May Have To Sell For Less To Get A Quick Sale

SOLD.CO.UK is an interesting option as they offer quick cash sales as well as a full traditional online estate agency service.

Then, sandwiched between is their ‘Fast & Free’ service which doesn’t cost anything and offers a nice mix of both quick sale and normal estate agency.

It’s ideally suited to people who want to sell quickly, and are prepared to price their property accordingly. Though those that prefer to bide their time to achieve the maximum sales price can use the ‘No Sale, No Fee’ package for a service like any other online agent.

#5 – eSale UK (Our Rating = 9.2)

eSale review
Best Thing = Excellent Value For Money
Worst Thing = £190 Upfront Fee On ‘No Sale, No Fee’ Package

eSale UK may not be a household name which may make you question whether they really are one of the best online estate agents around. However, they appear to have excellent reviews on independent sites such as Trustpilot and Google and also scored favourably when we conducted our own online estate agent reviews.

We like the fact that you can add on plenty of extra services as reasonable prices to make a package that suits your needs. The downside is you will need to read the small print as there are a few conditions attached to some of the packages.

#6 – 99Home (Our Rating = 9.2)

99Home Review
Best Thing = Low Price
Worst Thing = Too Many Choices

99Home are an online agent that appear to be growing in popularity. That’s probably much to do with the low cost option of just £99 to sell your home.  Be aware though, that’s essentially just a listing service to get your home on Rightmove.

If you want the ‘full’ estate agency service you’ll need to spend closer to £500, which is still good value. Just be prepared for the fact there are a lot of packages and options to get your head around so it can be confusing.

#7 – IAmTheAgent (Our Rating = 9.0)

IAmTheAgent review
Best Thing = Range Of Packages
Worst Thing = Limited Support Hours

IAmTheAgent offer packages from just £49 which is almost too good to be true. In fact, it is a little too good to be true as that only gets you listed on their website which means you’re unlikely to find a buyer.

Instead you’ll need their £399 package which is good value and there are also some other options too if that doesn’t suit you. There’s no option to pay on completion though.

#8 – Property Solvers (Our Rating = 8.8)

Property Solvers Review
Best Thing = Ability To Sell Properties Quickly
Worst Thing = May Not Get Full Market Value

We found Property Solvers a very intriguing option when conducting our online estate agent reviews. They offer both quick cash sales and more traditional estate agency style sales. In either case, their main proposition is they can sell your property very quickly.

That makes them a great choice for anyone who needs to sell fast and doesn’t mind losing some potential value in doing so.

#9 – SellMyHome.co.uk (Our Rating = 8.8)

SellMyHome.co.uk Reviews
Best Thing = Good Reviews On Independent Sites
Worst Thing = Prices are based on a percentage of sale

SellMyHome.co.uk is a bit of a strange one. They are one of the few online estate agents not to offer any kind of fixed fee prices.

This means, they’ve taken away one of the key benefits of using an online estate agent in the first place.

While their prices are lower than many high street agents still, they’ll work out more expensive for most people versus paying for a fixed-fee service.

#10 – Visum (Our Rating = 8.8)

Visum review
Best Thing = Option To Pay Monthly
Worst Thing = Many Reviews Are For Their Lettings Service

Visum claim to be the very first online estate agent in the world but our review found that that doesn’t necessarly mean they are the best.

Sure, you get the option of paying month by month whcih can make it cheap if you manage to sell quickly (or expensive if you don’t!) and they also offer a good range of extra services so you can really customise your package.

However, despite being one of the first online estate agents, they’re still relatively unknown. Plus, when you look on Trustpilot, most of their reviews are for their lettings service so it’s clear where most of their focus lies.

#11 – Springbok Properties (Our Rating = 8.5)

Springbok Properties Review
Best Thing = Can Sell Very Quickly
Worst Thing = Unlikely To Maximum Value Offers

Springbok Properties is an interesting one as they are a kind of hybrid between a traditional estate agent and a quick house sale company. By ‘realistically pricing’ properties they claim to be one of the fastest ways to sell your property.

However, our online estate agent reviews found that that comes at a price as it means you may not get offers as high as if you used a standard estate agent. On the plus side you’ll only pay when you sell, but on the downside it’s a percentage of the sale price so you’ll be punished for having a higher value home.

#12 – easyProperty (Our Rating = 7.8)

easyProperty Review
Best Thing = Good Choice Of Payment Options
Worst Thing = Failing To ‘Take-Off’

You’d think easyProperty would be a household name by now, after all, they are part of the same group that owns easyJet (hence the similar names and branding). However, it’s an online estate agent that simply hasn’t ‘taken off’ if you’ll excuse the pun.

It’s not due to a lack of effort either. easyProperty have ran expensive advertising campaigns yet still only command a very small share of the online estate agency market. That can only be down to their slightly cluttered and confused approach.

#13 – Express Estate Agency (Our Rating = 7.1)

Express Estate Agency Review
Best Thing = 24/7 Support
Worst Thing = Expensive Commision-Based Pricing

Of all of the online estate agents we’ve featured, Express Estate Agency is the closest to the typical offering you’d expect from a traditional high street agent. that’s mostly down to their pricing which charges a fee based on a percentage of your property value.

Unfortunately, that makes Express Estate Agency quite expensive, in fact, they are even more expensive than some high street estate agents. That means they aren’t an agent we can honest recommend.

What Is An Online Estate Agent?

It’s a pretty fair question to ask. Afterall, just a decade or so ago, the term ‘online estate agent’ was barely know. Now we’re finding so many around we’re having to create lists of the best online estate agents to keep up!

Essentially, an online estate agent offers a very similar service to your typical high street estate agent. the key difference is that they don’t have any physical premises.

Instead, you’ll deal with them mostly via an online portal, emails, and perhaps phone calls too. To be fair, many local agents operate like that for most of your transaction with them anyway.

Does that mean you’ll never meet an online agent in person? Not quite! While some only offer a fully ‘virtual’ service, most do provide local property experts. They’ll be able to give you a free valuation by visiting your property and then will be on call as a kind of account manager and local expert when you need them.

Most online agents now also offer accompanied viewings as an additional service. That means they’ll arrange viewings for you and then also show people around your home on your behalf.

When we used an online estate agent to sell our home, we found the online portal incredibly useful. We could review, accept and reject both viewings and offers all from within the platform.

We could also message people interested in our property directly which helped speed up communication and avoid some of the miscommunication you can get when trying to pass messages through an estate agent.

That’s not to say our agent wasn’t around when we needed them though. Despite using an online agent, we still met our local agent in-person several times and spoke to him on the phone regularly. In fact, unlike most high street agents he was even available on evenings and weekends.

While we could have taken our online agent’s hosted viewing service, we opted to do all our viewings ourselves.

In short, we found that there were only a few small differences between online estate agents and high street ones (other than the big cost difference).

Selling A Property? FREE Step-By-Step Platform

  • Bite-sized steps for buying and/or selling a property in the UK
  • Easy-to-follow explanations every step of the way
  • Clear actions to follow to progress your property transaction
  • Trackable progress so you know what to do next
  • Detailed informative articles related to every step you follow
Property Road Platform

Online Vs High Street Agents

Online estate agents are still relatively new, as the first ones hit the property market in the early 2000’s. Since then, they’re grown to account for around 8% of all property listings.

The biggest reason for this growth is the cost savings. By not having high street offices, online agents can offer significantly lower fees.

Whereas high street agents tend to charge a percentage of the sale price, online agents usually charge a fixed-fee. With property prices rising almost every year, traditional estate agent fees are going up and up.

However, it’s not just cost savings online agents offer over high street agents.

The fact you can manage your property listing, schedule viewings, and talk directly to your buyers via an online platform, is a major advantage for online estate agents.

It gives you back control and flexibility and means you don’t have to rely as much on the agents.

This was certainly invaluable to us and one of the biggest reasons we used an online estate agent to sell our last family home, and why we’ll happily use one again to sell our current one when the time comes!

Click here to read the review of our top-rated online agent

Disadvantages Of Online Agents

While selling your house through an online estate agent offers many benefits, there are also some disadvantages to consider.

For example, our online estate agent reviews found that while online agents are likely to have much longer opening hours, there won’t be an office you can pop into to speak to someone in-person. This can lead to a high level of frustration if you have a specific problem you are trying to resolve.

There are also some online agents that people claim are scams. In actual fact, this is rarely the case. However, many will charge you a fee regardless of whether your home sells or not (this is how they are able to charge lower fees).

There are also some agents that will insist you use their recommended conveyancer which can push up the costs.

These days, most will offer both a cheaper upfront fee package and a more expensive ‘pay on completion’ package. There are only a few that still push you to use their recommended conveyancer and that’s usually only if you want a ‘Pay Later’ option which is essentially a credit agreement.

Overall though, for the most part, when you want to sell a property fast, online agents offer a viable and cost-effective alternative to their high street counterparts. You just need to ensure you stick to using the best online estate agents and avoiding the worst ones.

How To Choose The Best Online Estate Agent

Online Estate Agent Reviews

While our reviews can be used to help guide you towards which are the better, more reputable agents around, ultimately, which is the best online estate agent for you will come down to what you are looking for.

The first big decision to make is whether you are happy to pay upfront to get the cheapest possible price, or whether you would prefer to use one of the best no sale, no fee online estate agents.

This will help you to start narrowing down your selection. Next, be sure to look carefully at what each agent offers for their fee.

Most are quite similar but some of the cheaper options won’t include essentials such as professional photographs and floorplans of your property. This can be the difference between finding a buyer and not.

When we sold our home with an online estate agent, we found that it’s good to do an initial comparison of the main agents you want to consider, then inviting the best ones to conduct a valuation.

It’s often difficult to see all the fees on the website and we found you learn so much more during the valuation about what’s included for the money and how the agent will approach the sale.

Once we had had valuations conducted, we got a pretty strong feeling which one we wanted to go with and we fully understood the prices and terms attached. So, the valuation is really an invaluable step.

Don’t forget, you can also use our guide on how to choose an estate agent.

Other Things You Can Do:

There are also a number of other things you can do in order to help you find and choose the best estate agent, such as:

  • Ask for recommendations
  • Check local for sale/sold boards
  • View other properties they are selling
  • Check their opening times
  • Read their terms and conditions

Finally, when you compare online estate agents, think about what extra services you might need. For instance, online agents typically expect you to show potential buyers around your home yourself.

However, many do offer a hosted viewings package as an optional extra. The cost of these do vary and so can easily change what appears to be the cheapest online estate agent into the most expensive one.

So, use our online estate agents reviews to help guide you towards which estate agents may be right for you, but keep in mind your own specific requirements before deciding which one you will sell your home with.

That means you may find our ‘which online estate agent is best?‘ quiz useful for creating a personal recommendation based on what’s most important to you.

Questions To Ask An Estate Agent

Keep in mind that once you have narrowed down your options to a few different estate agents, you’ll want to ask them a few questions to choose which one you go with.

The questions you ask should be designed to find out which is the best one for your particular circumstances.

For that reason, you may wish to ask questions such as:

  • How do your fees work?
  • Have you sold other properties nearby recently?
  • What are your opening hours?
  • How soon can you get my property up for sale?
  • Are we tied in for a minimum amount of time?
  • Can we see a copy of the contract?

Asking such questions ensure you know exactly what you are getting into. It also allows you directly compare different estate agents on something other than price.

You can see more questions to ask in our guide to the best 15 questions to ask an estate agent when selling.

Don’t be afraid to invite more than one estate agent to provide a valuation for your home. After all, you’ll want to be sure the price you put your house on the market for is a reasonable price.

What Is The Best Website To Sell Your House?

One thing to keep in mind when deciding which is the best online estate agent for you, is where they list your property for sale.

In terms of visitor numbers, Rightmove still leads the way as the best website to sell your house.

It’s worth keeping in mind though that not all agents list properties on all portals. It’s always worth checking online estate agent reviews and the agents websites to see which portals your property will be listed on and if there are any additional fees to pay.

Try to ensure your chosen online agent will list your property on Rightmove as a minimum.

Voucher Codes:

Although most online estate agents compete with each other on price, they do occasionally also release discount codes, coupon codes, and special deals.

We endeavour to find the best deals available for all of the agents we feature. Therefore, if you’re looking for online estate agent voucher codes, use the list below to find a deal that’s right for you:

Compare The Best Online Estate Agents:

In addition to our main online estate agent reviews and comparison table above, we’ve also performed more detailed head-to-head comparison of our two top-rated online estate agents.

These are best used when you’ve read our online estate agent reviews and have found a couple of agents you like the look of and you need a little extra help to decide which one is best for you.

Yopa Estate Agent

Our Rating:
9.6 / 10
Read Review

Lowest Price:


No sale, no fee


Best Thing:

Good reputation on independent review sites

Worst Thing:

Higher fees for London properties

Customer Support:

Phone or email, 7 days a week

For Sale Board:


Hosted Viewings:

£300 for unlimited viewings

Get Voucher Code

Visit Website

Purplebricks Reviews

Our Rating:
9.5 / 10
Read Review

Lowest Price:


No sale, no fee

Not Available

Best Thing:

Recognisable brand

Worst Thing:

No option to pay on completion

Customer Support:

Phone or email, 24/7

For Sale Board:


Hosted Viewings:

£400+ for unlimited viewings

Get Voucher Code

Visit Website

You can see the full comparison, here: Yopa Vs Purplebricks

Prefer To Use A High Street Estate Agent?

Although we believe that online estate agents offer the best value for money when it comes to selling your home, we understand some people still prefer high street estate agents.

High street agents do give you the convenience of being able to speak to someone face to face and can often have strong local knowledge.

If you’re happy to pay the higher fees that usually come with that, you can use the comparison service to find local high street estate agents that are performing the best in your area.

We also have summarised high street estate agent reviews for the following brands:

Which Type Of Estate Agency Will Sell Your House For The Best Price?

This is something of an ongoing debate. Will a high street estate agency sell your house for a better price than an online agent? Can a high street agent get fast offers on your property? Will an online agent struggle to achieve a sale for you?

These are all comments we have heard from people looking to sell their house while being a little wary of what online agents offer.

The truth is that while many online agents have their faults, so do many high street estate agency branches.

Be wary of anyone who provides ‘proof’ that online agents don’t sell as many properties or don’t get as good a price as high street agents.

Most of the time, they’ll only show you the information that backs up their points. These articles are therefore just types of scams designed to get you using a specific agent or service.

Ultimately, the best thing you can do is talk to a few different estate agents and read our guide on how to choose the best estate agent. Oh, and if you don’t fancy paying estate agent fees at all, check out our guide on how to sell your home for free.

Our Top-Rated Online Estate Agents:

Estate AgentCheapest Package'No Sale, No Fee'Our RatingReviewOfficial Site
Yopa Estate Agent£999£1,999
Read ReviewVisit Website
Purplebricks ReviewsFREEFREE
Read ReviewVisit Website
Griffin Property Reviews£245From £595
Read ReviewVisit Website

View All >


  • Paul James

    Paul James, is a marketing expert with a passion for property. As well as being a property investor, Paul has also worked within the marketing departments of some of the UK’s leading estate agents. Paul is the founder of Property Road.

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