If you want to save money selling your home but don’t want the risk of paying upfront, finding the best no sale no fee online estate agents should be the first thing you do.
Using a no sale no fee online estate agent means you still get to benefit from their cheaper prices, online management area, longer opening hours, and speed of getting your property on the market. Yet, you also have the security of knowing that you’ll only pay if your property sells.
Not only that, but it also means the online estate agent also has an extra incentive to make sure your property sells as they only get paid if it does!
Our Best No Sale No Fee Online Estate Agents In The UK:
Estate Agent | Cheapest Package | 'No Sale, No Fee' | Our Rating | Review | Official Site |
---|---|---|---|---|---|
![]() | £999 | £1,999 | 9.6 | Read Review | Visit Website |
![]() | £245 | From £595 | 9.2 | Read Review | Visit Website |
![]() | Free | £1,999 | 9.2 | Read Review | Visit Website |
![]() | £595 | £1,195 | 9.2 | Read Review | Visit Website |
![]() | £99 | £799 | 9.2 | Read Review | Visit Website |
![]() | 1.25% | Included | 8.8 | Read Review | Visit Website |
![]() | £150 per month | 0.75% | 8.8 | Read Review | Visit Website |
![]() | 1 to 2% | Included | 8.5 | Read Review | Visit Website |
![]() | 1 to 1.5% | Included | 7.1 | Read Review | Visit Website |
As you can see, based on overall service Yopa come out at the top of our list.
Which Online Estate Agent Is Right For You?
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Why Use A No Sale No Fee Online Estate Agent?
So why is a no sale no fee online estate agent so desirable? Well, there is the obvious benefit of not having to pay anything upfront which means the estate agent takes the risk, not you.
However, it also means there is more onus on the estate agent to be proactive in selling your home as they won’t get paid unless they achieve a sales price you’re happy with.
For many people, these are the two biggest reasons that draw them towards no sale no fee online estate agents. But there is a third reason which people often miss.
Finding the money to pay up-front can be tricky, yet only paying on completion means you can often use the proceeds of the sale to cover the estate agent fees (depending on how soon after the sale the fees are due). This can make cash flow much easier when money is tight.
This means people often decide it’s worth paying a little more to get the luxury of not having to pay until their property has been sold.
#1 – Yopa (Our Rating = 9.6)

Best Thing = Strong Reputation
Worst Thing = High ‘No Sale, No Fee’ Price
They’re our top-rated online estate agent and so appear as our first recommendation – especially if you’re not too concerned about price.
However, be aware that Yopa’s ‘no sale, no fee’ service isn’t the cheapest around so it may not be for everyone.
#2 – Griffin Property Co. (Our Rating = 9.2)
Best Thing = Low cost way to sell your home
Worst Thing = No hosted viewings add-on available
Griffin Property Co. offers a really good value for money service at a very reasonable rate. What’s nice is that you can decide which services you actually need so you never pay for services you don’t require.
On the downside, you can’t add on hosted viewings (even as a paid extra) so you’ll have to do a lot of the work yourself. Plus, there’s very little information about the no sale, no fee (pay on completion) option (launched in September 2023) on their website.
What we do know is that £595 is the minimum price you’ll pay and you’ll pay more if you choose not to use their recommended conveyancer. For that reason, we think their pay upfront options are better.
Still, there’s plenty to like and they remain a strong option, especially for those on a tighter budget.
#3 – SOLD.CO.UK (Our Rating = 9.2)
Best Thing = Multiple Options From Quick Sale To Full Market Value
Worst Thing = Expect A Lower Price If Opting For The Quick Sale Option
An interesting proposition, SOLD.CO.UK is a bit of a hybrid between a normal online estate agent and a quick sale company.
In fact, the offer both types of services as well as a ‘meet in the middle’ option which helps you secure a quick sale but at a much closer asking price to full market value than other quick sale companies.
We recommend you take the time to figure out which package is right for you as it will depend on your circumstances and needs.
#4 – eSale UK (Our Rating = 9.2)

Best Thing = Excellent Value For Money
Worst Thing = Minimum Term On ‘No Sale, No Fee’ Package
Framed as the only estate agent with a money back guarantee, eSale UK are another agent who do ‘no sale, no fee’ but still ask for a smaller upfront payment.
The upfront payment is pretty low at just £95 but the ‘on completion’ part is not the cheapest at £1,100.
#5 – 99Home (Our Rating = 9.2)
Best Thing = Low Price
Worst Thing = Too Many Choices
99Home made a name for themselves by charging an incredibly low up-front fee to sell your home with a no frills package.
However, they’ve since entered the ‘no sale, no fee’ market with a more comprehensive package, albeit at a much higher fee.
#6 – Property Solvers (Our Rating = 8.8)
Best Thing = Ability To Sell Properties Quickly
Worst Thing = May Not Get Full Market Value
Property Solvers are a cross between a quick house sale company and a traditional estate agent. The good news is, they only offer payment on completion.
#7 – SellMyHome.co.uk (Our Rating = 8.8)
Best Thing = Good Reviews On Independent Sites
Worst Thing = Prices Fluctuate Wildly
SellMyHome.co.uk work like a cross between online agents and high street agents. They have fixed upfront fees, or a ‘no sale, no fee’ option that’s based on your final sales price.
#8 – Springbok Properties (Our Rating = 8.5)

Best Thing = Can Sell Very Quickly
Worst Thing = Unlikely To Maximum Value Offers
Springbok Properties is essentially another quick house sale company but the beauty of that is that you only pay as you sell.
#9 – Express Estate Agency (Our Rating = 7.1)
Best Thing = 24/7 Support
Worst Thing = Expensive Commision-Based Pricing
Perhaps one of the better known ‘online’ agents that actually offer a service very similar to high street agents. Their service is so similar, their price mirrors high street agents too and so there are minimal cost savings to be had.
How We Rate Online Estate Agents
You may have noticed that our best no sale no fee online estate agent list isn’t purely based on which agent offers the cheapest price.
Although the cost is a factor, we look much more deeply at the overall service the estate agent offers.
We analyse what you get for your money, we look at what their past customers have said about them, we look at how user-friendly their website is, and a whole lot more.
For each factor, we give the agent a rating out of ten, and the average of those scores becomes their overall rating and decides where in the table they’ll sit.
This allows you to easily compare no sale no fee online estate agents to find the best one for you.
If no sale, no fee isn’t actually that important to you, we also have a full online estate agent comparison table that includes pay upfront only agents too.
So, check out our list of online estate agents and find the best one for you.