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Best RatingsRated #9 Best Online Estate Agent

SellMyHome Logo

Overall Rating:


Value For Money = 9.0

Customer Support = 9.0

Reputation = 8.5


  • Option to pay upfront or on completion
  • Excellent reviews from customers on independent review sites
  • Good reputation for seeing sales all the way through to completion


  • Slightly more expensive than some other online agents
  • Prices of extras aren’t shown until you’ve already signed up

Online Agents Reviewed:


Hours Of Research:


We’ve Featured In:

Media Property Road Has Featured In Review – Without the big marketing budgets of some of their competitors, this isn’t a particularly well-known online estate agent. However, they have something of a cult following and are growing in popularity. We investigate why.

At A Glance:

Despite their lack of exposure, there is a lot to like about at first glance. They appear to offer all of the key things needed at a fair price, plus, they have a really unique approach to the way they market your property (more on that later).

Here’s how they perform in the most important areas:
  • Potential to save you thousands over high street agents
  • Expert help through to completion
  • Rated 4.9 out of 5 by customers on Trustpilot
  • They achieve 99% of the asking price (high street agents average around 95%)
  • Shortlisted for Best Online Estate Agent at the 2018 ESTAS estate agent awards

So far, so good then for this review. Let’s take a closer look at what they offer…

Selling A Property? FREE Step-By-Step Platform

  • Bite-sized steps for buying and/or selling a property in the UK
  • Easy-to-follow explanations every step of the way
  • Clear actions to follow to progress your property transaction
  • Trackable progress so you know what to do next
  • Detailed informative articles related to every step you follow
Property Road Platform

How Much Does Cost? offer two options to sellers. You can either pay 0.5% for the basic ‘Essentials’ package or 0.9% for a service more closely resembling a ‘Traditional’ estate agent. Both prices exclude VAT.

Whichever option you go for, you’ll get the following as standard:

  • Professional photography
  • Floorplans
  • Listings on major portals
  • Dedicated local expert
  • Regular reporting
  • Buyer management
  • Sales progression
  • Offer negotiations

There’s also an option to auction your property through them but this would only be recommended if you need to make a quick sale and don’t mind selling for under value.

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One really nice feature that sets apart from most other estate agents is their virtual walkthrough feature. This creates a photographic map of your property which allows people to wander around your home ‘virtually’.

It’s always nice to see an estate agent embracing technological improvements. Reviews Add-Ons:

As part of our review, we attempted to find details of the add-ons and upgrades they offer. While they are not easy to find on the website, they are shown to you after you register.

This is how they looked at the time of writing this review (prices exclude VAT):

  • Rightmove Premium Listing (£99)
  • Rightmove Featured Listing (£149)
  • Zoopla Premium Listing (£49)
  • Hosted Viewings Pack (£500)
  • Completion Management (£300)

You may have noticed that the ‘Hosted Viewings Pack’ is a little vague. How many viewings does it include? Are there any restrictions? Put simply, we don’t know as SellMyHome do not make this information easily available on their website.

This lack of transparency of their add ons and pricing is a minor negative amongst plenty of positives.

How Selling With Works:

The sales process with is very similar to the process you would go through if using a traditional high street estate agent.

First, you book a free valuation. A local property expert will then visit your home (or conduct an online valuation) to value it and explain the process and options open to you.

If you decide to go ahead, the local expert will take professional photographs and a floorplan and then create a property listing that will be published on portals such as Rightmove and Zoopla.

Once your property is on the market, any viewing requests will be communicated to you via a call from the buyer management team to arrange a suitable time.

You’ll generally need to conduct your own viewings, but, there are also options available (at an additional cost)  if you prefer not to do this.

Once you get an offer on your property, work like a normal estate agent, negotiating the offer and handling the sales progression through to completion.

Guide To Selling With An Online Estate Agent

Selling With An Online Estate Agent Guide


The Complete Guide To Selling With An Online Estate Agent

When you subscribe to our email newsletter. Plus, receive a 7-day crash course on how to get higher offers on ANY type of property.

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See our Privacy Policy. Reviews From Customers:

Sellmyhome were a great company to work with. Efficient, tom and Charlie kept me up to date with the progress of my sale was very happy with the service and would use again when selling. Would highly recommend at half the price of a high street agent!

Ms Cheryl Black via Trustpilot review

Great experience. Helpful and responsive. Professional photos and floor plan were to a high standard. Ultimately Sellmyhome found our buyer so job well done! Would recommend and use again.

Paul via Trustpilot review

So, Is Any Good?

Our review has found that this online estate agent may not be the most well-known, but they have a great track record at delivering an exceptional service at a competitive price.

A quick look at their reviews from past customers shows that they rarely under-deliver with most customers being more than happy with the service they received.

The fact that they include all of the key things you need to sell your home and back that up with a good sales progression team means that you really are getting a high street service at an online price.

They may still be relatively unknown but, based on their growing reputation, we don’t think that will stay the same for long. TV Advert:

Negatives Of

Our review has struggled to find too many negatives for this online estate agent which backs up the many positive customer reviews they appear to have.

The main thing to mention is that their standard upfront price is slightly higher than some of the other online agents out there, although they do regularly discount the price significantly so it’s not a major problem.

Also, don’t freely publish which extras they offer and how much they charge. That means you don’t know how much an EPC might cost you, what kind of listing upgrades are available, or how much hosted viewings will set you back until you’ve signed up.

The only other thing we would mention is that, while they have excellent feedback from their customers on independent review sites, they also have significantly fewer reviews than some of their competitors. It will be interesting to see whether the company can maintain their high standards as they become a much larger organisation. Review – Summary:

When you consider everything, our review has found that this is a surprisingly top-class online estate agent. It goes to show that it’s not always those who shout the loudest that offer the best product and service.

Sure, there are a couple of small negatives to such as the slightly higher price than some other agents (though their current offer makes them cheaper than many) and lack of transparency on the pricing of add-ons. But, these are more than outweighed by the many positives, not least the excellent reputation for sales progression through to completion.

Therefore, our advice is that you shouldn’t let the fact that is not yet a recognised household name put you off. They are an excellent online agent well on their way to becoming one of the best online estate agents out there.

In many ways they blend the service of a traditional high street agent with the pricing of an online agent better than anyone else out there. If you want an online agent that takes selling your home seriously, one that you can rely on even after you’ve accepted an offer, won’t let you down.

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  • Paul James

    Paul James, is a marketing expert with a passion for property. As well as being a property investor, Paul has also worked within the marketing departments of some of the UK’s leading estate agents. Paul is the founder of Property Road.

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Estate Agent Secrets - 6 Proven Ways To Sell Your Property Faster

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