Rated #3 Best Online Estate Agent
Overall Rating:
9.2
Value For Money = 9.3
Customer Support = 9.2
Reputation = 9.0
PROS:
- Sell your home for only £295
- “Pay now” and “pay on completion” options available
- Well-designed website and plenty of add-on services
CONS:
- “For Sale” board costs £100, and you have to put it up yourself
- You have to conduct all viewings yourself
- Rightmove listing costs £25 per month after the first month
Emoov Review – They may focus on giving you control over the sale of your property, but who are they and are they worth considering when selling your home? Let’s find out…
At A Glance:
Emoov has had a rebranding, after the brand was acquired by Griffin Property Co. The website looks sleek and is easy to navigate.
Here’s how they perform in the most important areas:
- You can sell your home with them for as little as £295 upfront or £895 when sold
- Ability to add-on extra services and build a custom package
- Offer most of the same services you’d expect from a high street agent
- Good ratings on independent review sites such as TrustPilot
- Properties listed on all the major portals, except for the Free option
The low prices will certainly appeal to many people, and the range of packages means you only need to pay for what you actually need.
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Costs And Packages
We’ve already mentioned the low-cost pricing, but now we’re going to look at costs and packages in a little more detail. The first thing to point out is that despite the low prices, Emoov offer similar services to a high street estate agent, but there are a few differences.
Let’s look more closely at the three packages.
Emoov Essential – £295
With this package, you get the minimum services that are needed to sell your home:
- Online valuation of your property
- Access to their online portal to manage viewings and offers, and communicate directly with potential buyers
- Verification of the buyer after you accepted their offer
- Drawing up of memorandum of sale
- Full support from dedicated sales agent
- Free, no obligation quote from their recommended conveyancers
- Property listing on Zoopla, OnTheMarket, PrimeLocation and 1 month on Rightmove (£25 p/m after that)
- Featured listing on Rightmove for first 7 days
You will have to take your own pictures and create a floor plan, which you can then upload to their website or pay for them to take care of it, which would cost you £300.
This package basically includes all the basics you need to sell your home, and for a surprisingly small price. But to take advantage of this low price, you’ll have to pay upfront.
Emoov Extra – £795
If you want more than just the bare minimum, you could opt for their most popular package, Emoov Extra. You’ll get everything that’s included in their Emoov Essential package plus:
- Rightmove listing for 3 months (afterwards, it will be £25 p/m)
- The option to pay the upfront fee in free installments (via Klarna)
- Premium listing on Rightmove and Zoopla (worth £170)
- Premium upgrade (which includes photos, property description, floor plan, and video)
- Support after you have accepted an offer
I would say that this package probably offers you everything you need, as it includes the crucial photos, floor plan, and property description. The premium listing on Rightmove and Zoopla will ensure that you appear at the top of search results, which will increase the number of people seeing your property.
For the first three months, the premium listing will be included. If you want it for longer, you will have to pay the £25 p/m to keep it on Rightmove continuously.
It’s a really good price for what you get, and much cheaper than if you were to go with a high street estate agent, especially if you’re selling a high value property.
Emoov Later Package – £895
Their most expensive package, where you pay on completion, is still quite a bit cheaper than any high street estate agent.
What is a bit of an oddity is that you actually get less than with the Emoove Extra package, despite it being £100 cheaper.
With this package you get everything from the Emoove Essential package, plus completion management. So you won’t get pictures, floor plan, and property description, unless you fork out another £300.
It seems that the £600 extra you pay compared to their cheapest package is to allow you to pay on completion. It might sound a lot, but it will give a ‘no sale, no fee’ package.
If you want to make sure you aren’t out of pocket if your home doesn’t sell, then this is a great option, as long as you are happy to do your own pictures and floor plan, write your own property description and conduct your own viewings.
One thing you can’t add to any of the packages is hosted property viewings. Even with the most expensive package, you have to do them yourself.
We don’t mind that, as we firmly believe that the owner is the best person to sell their home. After all, you know what it’s like living there, but an estate agent doesn’t.
If you want a “For Sale” board, you have to pay extra (£120), but you have to put it up yourself. Whether such a board is necessary is debatable, especially as most people nowadays look online. However, it does make it easier for a buyer to find your home, which is a good thing.
It’s clear that this is more of a ‘DIY’ estate agent when looking at their package. Yes, you get a cheap price, but you will have to do some things (most notably, hosting viewings yourself).
However, their Emoov Extra package offers a service much closer to a high street estate agent, but at fraction of the cost.
Emoov Add-Ons:
While conducting our Emoov review we looked into which extra services they offer and how much they cost. This is what we found available:
- Premium Upgrade (Photos, Property Description, Floor Plan + Video Walkthrough) (£300)
- Virtual Tour (£120)
- Premium Zoopla Upgrade (£75)
- Premium Rightmove Listing (£95)
- Energy Performance Certificate (£110)
- DIY “For Sale” Board (£120)
- Completion Management (£120)
Most of these add-ons aren’t included in any of the packages, so if you want them, you will have to pay extra.
We usually like to see an online agent offer a hosted viewings service. While we believe you, as the vendor, are always the best person to show people around your home, you can’t always guarantee you’ll be available.
Unfortunately, Emoov don’t offer hosted viewings as an add-on, so you have to be prepared to conduct all viewings yourself.
Also, before you add on the EPC, make sure you check the EPC Register. The certificates are valid for 10 years, so you may not need a new one if the property has been issued one in the last decade.
Emoov Reviews From Customers:
Looking at their reviews on Trustpilot, they are rated excellent [correct as of February 2025], and have a 4.7-star rating from over 2,000 reviews.
91% of their customers have given them a 4- or 5-star review, which is pretty good. 6% gave a 1-star rating, however, most of them relate to other services, such as their lettings business and webinars they seem to hold for landlords.
The vast majority of people who sold with Emoov (or Griffin Prooperty Co. as it was before) seemed happy. The main feature that they like is the low price, which seems to have made up for the lower level of service.
Great service and I saved thousands in agent fees. I will use this next time.
Rick via Trustpilot review
Griffin Property or Emoov, as its now called, are an extremely efficient, knowledgeable company. I would certainly use their excellent service again and would recommend them to anybody selling their property rather than use expensive high street agents.
Keith via Trustpilot review
So, Is Emoov Any Good?
When you hear you can sell your home for as little as £295, you would be right to assume that you won’t get much for this. But in this case, you would be wrong, as you will get everything you need for the DIY approach.
As long as you are happy to do a lot of the work yourself, you will be hard-pressed to find any estate agent for less.
Their middle package is great value for money and is still much cheaper than most high street agents.
But you will have to pay the fee upfront, which comes with a level of risk if you don’t sell. Plus, you’ll have to factor in the extra £25 per month you’ll pay to keep your listing on Rightmove after the first 3 months.
However, unusually for a more budget online agent, the Emoov website is actually very nice and modern. That gives you confidence that they’ll be able to follow through on their promises and provide the service you hope for.
Negatives Of Emoov
So far, our review hasn’t found any major problems that you should be overly concerned about. However, as with any agent, there are still a few negatives to watch out for.
For instance, we referred to the fact that they do not offer a hosted viewings service, even as an add-on. If you wanted this service, that will obviously be a fairly large problem for you.
Additionally, while their reviews on sites like TrustPilot are, on the whole, good, they aren’t quite as high as some of the other online estate agents out there.
That said, it should also be pointed out that several of the negative reviews appear to refer to the lettings side of the business rather than sales. Still, it does give us a few concerns.
The £295 package does get you on Rightmove and provides a platform to accept and manage viewings and offers, but you’ll still need to do most of the work yourself (or pay for upgrades). That includes things like your property listing, photographs, and floor plan.
A significant potential negative is the fact that you have to pay an extra £25 per month after the first month to keep your listing on Rightmove. Not so much of a problem if you achieve a quick sale, but, if your property takes a while to sell, this can add up quickly.
Given Rightmove is still the most popular portal, it would be a risk not to pay this fee if you haven’t sold after the first month.
Also, you need to watch out for the fact you don’t get a ‘For Sale’ board included in any package. Instead, you’ll need to spend an extra £120 for one, and you have to put it up yourself.
Emoov Review – Summary:
So, we are now at the end of our review and, you’ll probably agree, there is plenty to like about this cost-effective online estate agent.
The £295 package is pretty much a ‘DIY’ package that gets you on the portals, but is a very cost-effective way to sell your home. As long as you don’t mind doing most of the work yourself.
The range of add-ons is good and helps you ensure you only pay for what you need. That said, the lack of a hosted viewings service may put some people off as might the extra £25 a month for a Rightmove listing after the first month.
The available customer reviews paint a pretty good picture of the company and what they offer, though clearly there are some question marks over their lettings service.
With that in mind, if you’re looking to sell your property and want a low-cost option, Emoov is certainly a worthy contender for your attention.
Our Top-Rated Online Estate Agents:
| Estate Agent | Cheapest Package | 'No Sale, No Fee' | Our Rating | Review | Official Site |
|---|---|---|---|---|---|
 | £999 | £2,399 | 9.6 | Read Review | Visit Website |
 | FREE | FREE | 9.5 | Read Review | Visit Website |
 | £295 | £895 | 9.2 | Read Review | Visit Website |
