easyProperty Review

easyProperty Review

Best RatingsRated #12 Best Online Estate Agent

easyProperty Online Estate Agent

Overall Rating:

7.8

Value For Money = 7.6

Customer Support = 8.1

Reputation = 7.8

PROS:

  • Hybrid pricing means you can pay a little upfront and the rest on completion
  • No hidden fees or extras if you don’t use their legal team
  • Reasonably good reviews on review sites such as TrustPilot

CONS:

  • No sale, no fee is based on a percentage of your sale price
  • The website contradicts itself at times making it quite confusing

Online Agents Reviewed:

13

Hours Of Research:

72

We’ve Featured In:

Media Property Road Has Featured In
easyProperty Review – As part of the easyGroup (the same company behind airline easyJet), this online estate agent has connections to one of the most recognisable brands around. But, does that translate into a better service? Let’s find out…

At A Glance:

Because of the link to easyJet, it’s natural that people will be expecting a lot from easyProperty, however, unlike the flights, this is an online estate agent that has been slow to take-off.

Here’s how they perform in the most important areas:
  • Potential to save you thousands over high street agents
  • Allows full management of your property listing online
  • Only 89% of people rate them as ‘Great’ or ‘Excellent’ on TrustPilot (February, 2024)
  • Offers a split-fee that combines paying upfront with paying on completion
  • Over 400 property professionals across England and Wales

This isn’t a particularly great start and it looks like easyProperty is going to need more than a link to easyJet to get airborne. But, let’s take a closer look…

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How Much Does easyProperty Cost?

easyProperty offer upfront pricing and payment on completed. However, for the purpose of this review we’re going to focus on their split-fee option. The last time we checked (Feb, 2024) the split-fee was £795 upfront, then £1,395 on completion. For this you’ll get:

  • Professional photography
  • Floorplans
  • Listings on Rightmove, Zoopla, and more
  • ‘For Sale’ board
  • Dedicated local expert
  • Online viewing schedule
  • Offer negotiation service
  • Personal support through to completion
  • Online platform to manage everything

Whether you like the fact that easyProperty combine two pricing models to allow you to pay a lower fee upfront, with the rest on completion depends on your point of view.

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On the one hand, you could say it’s the best of both worlds and cuts your risk while still giving the company an incentive to find you a buyer.

On the other hand, you may say it’s neither one thing or the other. Those who don’t mind paying up front will end up paying £1,395 in total, which is more than most other online agents. Those who like the idea of only paying on completion will save money over most other online agents, but the trade-off is that there’s the risk of having to pay some money upfront.

There is also now a full ‘no sale, no fee’ option but this does away with the fixed-fee model we like so much and brings in a 1% of your sale price fee. This can make it pretty expensive on higher priced homes.

easyProperty Review

easyProperty Add-Ons:

After many years of not showing their upgrade prices, easyProperty do now list the following upgrade options:

  • Rightmove Premium Listing & Featured Property (£75)
  • Boosted Marketing (£275)
  • Unlimited Hosted Viewings (£310)
  • Virtual Viewings (£90)
  • Energy Performance Certificate (£90)

The virtual viewings add-on is an interesting one and something not offered by most estate agents. It basically means viewers will be able to see a video walkthrough of your property instead.

How Selling With easyProperty Works:

easyProperty first require that you register for a valuation of your property. For this, you can choose to get an instant online valuation or have a local expert come and visit you to value your home.

Unlike some online agents, it’s not possible to instruct easyProperty until you have had them conduct a valuation which can be frustrating if you already know how much you’d like to list your property for.

Once you have had your valuation conducted, you can go ahead and instruct them to sell your home by paying the £295 upfront fee. The local agent will then get professional photographs, floorplans, and descriptions together to create a property listing. You’ll be able to view and approve the listing before it goes on to sites such as Rightmove, Zoopla, and PrimeLocation.

Once on the market, you’ll be able to manage everything from your easyProperty online portal. This includes viewing requests, feedback, and offers. Should you receive an offer, you can ask the easyProperty team to negotiate the best price for you and then take care of the sales progression through until completion.

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easyProperty Reviews From Customers:

Can’t beat this. Quick, friendly and efficient. House went on the market the same day the agent measured and took photos. She did everything for me. First person to view put in an offer very close to asking price.

Liz Lipman via Trustpilot review

Very helpful, particularly, Kelly. No trouble to update photos and info on our behalf. Initially some revised info was missed off but it was easy enough to email and sort out.

Mrs L Maley via Trustpilot review

So, Is easyProperty Any Good?

Without a doubt, the fact that easyProperty offer a hybrid between paying a low fee upfront and only paying on completion will be a big benefit to some people. It helps both reduce the cost and lower the risk at the same time. It’s a kind of best of both worlds approach.

We’ve also found that they have some good reviews online, being rated as ‘Great’ (4 out 5) on TrustPilot at the time of writing this easyProperty review. While this is promising, it’s not as high as many other online agents who are achieving the holy grail 5 out of 5, excellent rating.

Another very positive aspect of easyProperty is that they do not charge you extra should you decide not to use their conveyancing partners. This is something we’d like all online agents to adopt as many use this as a way to add on hidden fees.

Negatives Of easyProperty:

The positive of their hybrid pricing structure is also a potential negative, depending on your point of view. For us, paying both upfront AND on completion is neither one thing or the other. That said, they do now offer both standalone pay upfront and pay on completion options, but this leads us to another problem.

The pay on completion package is based on a percentage of your sale price. This is a model we really aren’t keen on as it doesn’t cost the estate agency any more to sell a higher value house. That means, you’re being punished for having a higher value property.

A Short History Of easyProperty:

easyProperty Founder - Sir Stelios Haji-Ioannou

As we mentioned earlier in our easyProperty review, if the brand name seems familiar, it’s because easyProperty is part of the easyGroup. That’s the same group as owns easyJet and several other ‘easy’ themed brands.

The easyGroup was founded in 1998 by Sir Stelios Haji-Ioannou, a British Cypriot entrepreneur, to facilitate the expansion of the ‘easy’ brand following the successful launch of easyJet in 1995.

easyProperty is one of the latest additions to the group having launched in 2014 with a heavy focus on residential lettings. However, more recently, the brand has aggressively tacked the residential sales market.

At the time of writing, easyProperty can regularly be seen advertising on TV alongside popular property-themed programmes.

In 2017, easyProperty merged with GPEA, which includes The Guild of Professional Estate Agents and Fine & Country. Shortly after this merger, the company relaunched with a new management team and nearly 400 local property professionals across the UK.

easyProperty Review – Summary:

Our easyProperty review has found that this is an online estate agent that’s part of the very famous easyGroup of companies that include easyJet. However, how attractive it is an option to sell your property will depend on your point of view.

If you like the idea of paying a little now, then the bulk of the fee only on completion of the sale of your property, it’s not a bad choice. After all, easyProperty doesn’t charge you extra if you don’t use their legal team which can’t be said for all online agents.

However, by taking this option, you will be paying more than you would with most other online agents if you pay entirely upfront.

For this reason, we feel there are better options out there for most people, as can be seen in our online estate agent comparison table.

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Author

  • Paul James

    Paul James, is a marketing expert with a passion for property. As well as being a property investor, Paul has also worked within the marketing departments of some of the UK’s leading estate agents. Paul is the founder of Property Road.

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