Yopa Review

Yopa Review - Online Estate Agent

Best RatingsRated #1 Best Online Estate Agent

Yopa Review

Overall Rating:


Value For Money = 9.7

Customer Support = 9.6

Reputation = 9.4


  • Options to pay up-front or on completion
  • No need to manage and conduct viewings if you choose the Viewings Package add-on
  • ‘For Sale’ board is included as standard


  • Higher fee for some postcodes in London
  • ‘No Sale, No Fee’ price in London is also quite high

Online Agents Reviewed:


Hours Of Research:


We’ve Featured In:

Media Property Road Has Featured In
Yopa Review [Updated 2022] – Yopa have attracted significant investment from a range of entrepreneurs and funds, including the parent company of the Daily Mail newspaper.

You may have seen them advertising on TV, but, let’s take a look at how they perform in our Yopa Review.

At A Glance:

Yopa may have some really innovative, engaging TV adverts, and their website may be really well put together, but they are also a very serious online estate agent capable of selling homes.

In fact, they boast that over 10,000 trusted them to sell their home in the past year (correct as of May, 2020).

Here’s how they perform in the most important areas:
  • Potential to save you thousands over high street agents
  • Full online management puts you in complete control
  • On average, those who sold with Yopa accepted an offer for 98% of their initial asking price
  • 94% of their customers rated them as ‘Great’ or ‘Excellent’
  • Dedicated local agents in most areas of the UK

A pretty strong performance so far from Yopa, but the headline figures don’t always reflect the bigger picture so let’s look at things in more detail…

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My Personal Experience Of Yopa – By The Founder Of Property Road

When we decided to sell our home, we thought it fair to give several agents, both online and offline, an opportunity to value our property.

As well as Yopa, we had a valuation from Strike and two local high street agents.

Yopa’s valuation fell in line with the high street agents (Strike’s valuation seemed a little too high) and our agent seemed very knowledgeable of the local area. More than anything, he actually seemed to want our business.

Within days of instructing Yopa we had some absolutely stunning property photos taken by the same agent we met on our valuation visit.

Our Yopa Experience

Once our property was on the market, we quickly started recieving viewing requests via the online Yopa Hub.

For each viewing request you can choose whether to accept or reject the viewing or propose a new time. We found this much more efficient than going back and forth on the phone with an agent acting as the middleman.

The downside? Not everyone fully engaged with the online system.

For these people, we would have to contact our local agent and ask them to follow up with the potential viewer. This occured when seeking feedback from people had viewed our property, too.

We didn’t find this a problem, the benefits of having an online system as the primary contact method far outweighed the negatives. However, if you opt for Yopa you will need to be prepared to do some of the communicating with viewers directly.

Yopa Hub Viewings

It took us a few months to sell but that was down to a few reasons. Firstly we listed just before Christmas, a time when the market typically slows down.

Secondly, our house had an unconventional layout which didn’t appeal to many people. We knew that because when we bought the property it had been on and off the market for 2 years!

For us to sell at the asking price with Yopa within 4 months actually felt very quick, especially given our property was too expensive to appeal to most first-time buyers.

The negotiation for the sale was pretty smooth. In fact, it happened just like it would with a high street agent. Our local agent negotiated for us over the phone then lodged the offer in the online system for us to login and accept.

Yopa Hub Accepted Offer

So far, so good! We got a fantastic property listing live on all the portals within a few days of meeting our local yopa agent in person. We had viewing requests almost immediately and accepted an offer for our asking price faster than we thought!

What about seeing the accepted offer through to a completed sale? Well, it was OK but could have been better.

In fairness, we were still in the midst of the COVID pandemic and there was a rush to beat the stamp duty deadline. All estate agents, online and offline, were struggling with demand.

But, we did feel like we could have had more support from Yopa. In the end, it didn’t matter to us too much as we wanted to handle a lot of the sale progression ourselves (call us control freaks if you must!!).

We’re sure Yopa would have been there if we had needed them but it’s certainly something to keep in mind. Yopa can save you a LOT of money and are comparable to high street estate agents in many ways, but be prepared to do more of the chasing yourself.

This does have its own advantages, with both us and our buyer communicating directly, we felt like our sale completed much more quickly than if we had been relying on our respective estate agents.

All in all, we were happy with our experience of Yopa.There’s no doubt they aren’t for everyone. If you want a completely hands-off experience, you’ll be better off paying the higher fees of a good high street estate agent.

Otherwise, if you want to save hundreds, perhaps even thousands of pounds and don’t mind doing a little more of the communication yourself, Yopa are a great choice.

How Do Yopa Compare To Other Estate Agents?

Naturally, when looking at any product or service, you need to be comparing them to the competition to find out if they’re the best option out there.

With that in mind, let’s use our Yopa review to take a look at how Yopa stack up against your other options…

Yopa vs Purplebricks

Ah, Purplebricks, perhaps the best-known estate agent in the country thanks to a massive advertising campaign over the past few years.

However, they’ve attracted plenty of controversy too. Much of that revolves around how they included the caveat that you must use their recommended conveyancing option on some price plans.

While they’ve cleaned up their act a little, Yopa still compares favourably to Purplebricks. They’re priced the same but Yopa doesn’t have the bad reputation that Purplebricks has. They also offer a ‘no sale, no fee’ option which Purplebricks is still resisting against.

You can see our full Yopa vs Purplebricks comparison for more details.

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Yopa vs Strike

As a brand, Strike may seem like a new player. However, they actually have a long track record under their previous name ‘Housesimple’. There is, therefore, little to fear from using the ‘FREE’ estate agent.

In fact, other than Yopa’s higher price, there’s very little at all to choose from between Yopa and Strike, especially now Strike operate across the entire country.

Sure, Strike may look like the more obvious option given it’s 100% free, however that also comes with some expectation you’ll be upsold to add-on services.

That means some people may prefer the ‘less pressure, but pay a fee’ option of Yopa.

You can see our full Yopa vs Strike comparison for more details.

Yopa Review - Online Estate Agent

Yopa Vs Emoov

If you’d heard of Emoov years ago then you need to know they’re now under new ownership and are a completely different beast.

They come in ever so slightly cheaper than Yopa but only on properties worth less than £150,000.

That’s because Emoov offer more of a hybrid between a traditional estate agency model and an online one. You’ll pay a fixed fee upfront and then a percentage of the sale price on completion.

For anyone with a property worth more than £150000, that’s works out more expensive than Yopa. Still, some people may prefer that split-risk.

You can see our full Yopa vs Emoov comparison for more details.

Yopa vs Other Online Estate Agents

So, that’s some of the key online agents compared in this Yopa review. But, what about the rest?

Well, undoubtedly there are cheaper options out there. Yopa are not a low cost online agent, neither on their upfront or ‘no sale, no fee’ pricing. However, lower priced online estate agents rarely offer the level of service you’ll find at Yopa.

Therefore, for most people, Yopa will be worth the extra cost. Especially as you still stand to save over if you went with a traditional estate agent. Speaking of which…

Yopa vs High Street Estate Agents

There’s one last thing we want to cover in this part of our Yopa review. How do they compare to traditional estate agents? Well, the price is the obvious one. While more high street agents are adopting similar fees to online agents, most still do not offer an upfront fee option.

That means most people stand to save money by going with Yopa and, therefore, they’re the better option. However, you should factor in that Yopa won’t do viewings for you (unless you choose it as an add-on).

We feel that most people can sell their house better than an estate agent and so this shouldn’t be an issue, however, we realise it won’t sit well with everyone.

How Much Does Yopa Cost?

Yopa have a fixed-fee price of just £999 which is payable up-front, however, there is an interest-free option to pay the fee in 10 months time you prefer. This is the standard price that will apply to most people, but do be aware that some London postcodes have a higher fee.

  • Professional photographs
  • Detailed floor plan
  • Listings on Rightmove, Zoopla, and more
  • ‘For Sale’ board
  • Dedicated local estate agent
  • Online viewing schedule
  • Communicate directly with buyers
  • Full support through to completion
  • ‘YopaHub’ platform to manage everything

As far as packages go, the Yopa package does include everything you would expect (not just your basic property advert), plus a couple of nice additions such as the ability to communicate directly with your prospective buyers.

As of early 2018, Yopa began offering a ‘No Sale, No fee’ option priced at £1,999 for most of the UK, or more for some London postcodes.

This is still in operation (as of May, 2020), though there are now also ‘Premium’ options available for around £300 extra which includes viewings and a premium listing upgrade.

While it’s fairly uncommon, Yopa do occasionally issue discount codes. When there is one available, you’ll find it on our Yopa voucher code page.

Yopa Comparison

Yopa Add-Ons:

When conducting our Yopa review, we found the following added extras were available:

  • Viewings Package (£300)
  • Premium Listings (From £99)
  • Energy Performance Certificate (£85)
  • Featured Property Listing (£149)

Both the viewings package and premium listings upgrade are included in the ‘Premium’ version of each package. If you want both of these add-ons, getting them through the ‘Premium’ upgrade will save you money.

We should also mention that prices were correct at the time of writing our Yopa review. Please check the Yopa website for any changes to add-on options.

One of the main disadvantages of online estate agents is you usually have to perform all the viewings yourself which can be tricky if you lead a busy lifestyle.

Yopa solve this by offering a viewings package which passes all the management and conducting of viewings over to them so you don’t need to worry about it. This helps bridge the gap towards a more traditional estate agency service whilst still keeping the costs considerably lower.

The Energy Performance Certificate is priced a little high, but you may not need this if your property has had one issued in the last 10 years. You can check if your property has a valid EPC at the EPC Register.

How Selling With Yopa Works:

So, what about the selling process? Unlike some online estate agents, you cannot instruct Yopa to sell your property until you have had them carry out a free valuation of your property for you. Therefore, the first step is always to book your free valuation through the Yopa website.

The valuation is performed by a property agent with local knowledge and they’ll also use the opportunity to explain Yopa to you in more detail. Once you instruct Yopa you’ll need to either pay the upfront fee in full or sign an agreement to pay the fee in 10 months time (regardless of whether your property sells or not).

Your Yopa agent will then create your advert using professional photos and a detailed floorplan. You’ll get to approve the advert before it goes live on sites like Rightmove, Zoopla, and PrimeLocation. Unless you have chosen the viewings package add-on, you’ll then manage all your viewings via the YopaHub online platform.

You’ll get an alert once an offer has been received and you can communicate directly with your buyer or allow your agent to handle the negotiation. Once the sale is agreed, the Yopa team will keep in touch and support you all the way to the successful completion of your sale!

How Accurate Are Yopa’s Valuations?

This is a really good question. The question with all online agents is whether they have the local knowledge needed to price up properties based on a true market value and therefore give an accurate valuation.

It’s something that’s very difficult to figure out as the property portals don’t usually show much in the way of price history (which would help indicate if an agent was overvaluing properties).

As far as we have been able to tell during our Yopa review, there do not appear to be any major issues with Yopa valuations and how they reflect the actual property value.

Their own website actually claims that, on average, people selling with them achieve over 96% of the asking price.

However, as with any agent, we’d always recommend getting at least two other valuations to check none of the agents seem too out of line with the others.

How Long Does It Take To Sell A Property With Yopa?

Another great question and another difficult one to answer with any certainty. That’s because it can vary so much from one property to another. The property condition, area, and market can alll make a property sell quicker or slower.

However, Yopa do claim that they sell houses 25 days quicker than the market average. That’s a pretty significant amount and suggests that Yopa are one of the faster selling agents around.

Yopa Reviews From Customers:

Yopa made selling are house nice and easy to sell .Aimee cook could not do enough to help things go smoothly and got us a great price and the up front fee works out a lot cheaper than the established estate agents in are area sold in the first week would definitely recommend Yopa

Michael P via 5-star Trustpilot review

From start to finish, offered a genuinely first rate service with local experience and customer focus to achieve the best results and talk frankly about the process. Can’t believe the price this was achievable for!

Geoffrey Howard via 5-star Trustpilot review

Any Yopa Bad Reviews To Be Aware Of?

Naturally, as with any estate agent there are both positive and negative Yopa reviews around. On the whole, the positive reviews far outweigh the negatives. Especially as a lot of the negative reviews appear to be from disgruntled buyers or staff and therefore aren’t necessarily a reflection of Yopa’s selling service.

Overall, we say no reason why the negative Yopa reviews should put you off. There aren’t enough of them, and they don’t raise enough red flags to seriously concern us.

So, Is Yopa Any Good?

Our Yopa review has found that Yopa offer an all round good service with a genuine commitment to providing a good customer experience. This is backed up by a 5-star rating on TrustPilot from over 10,000 reviews.

The fixed fee of £999 may not be the cheapest out there but you do get a lot for your money including a ‘For Sale’ board and access to the YopaHub online platform. It’s also great to know that there is the added option to have a local agent conduct your viewings for you should you lead a busy lifestyle.

Yopa claim that the average person who sold using them found a buyer in under 29 days. This is very fast and also gives a good indication as to why they have so many positive reviews.

Yopa TV Ad:

Negatives Of Yopa:

It took them a while but Yopa do now offer a ‘No Sale, No Fee’ option although the cost in some London postcodes for this option is a fairly pricey £2,695+. This is compared to the £1,999 they charge most areas for ‘No Sale, No Fee’.

If you’re in London then the standard up-front fee is more for some London postcodes. Whilst this seems a little unfair, it isn’t uncommon for online agents to charge more for certain parts of London. If you’re not in London then don’t worry, the fixed-fee price of £999 is all you’ll pay for the standard service.

Keep in mind too that even if you know how much you want to sell for, you’ll still have to go through the process of having a Yopa agent come down to do their own valuation. This shouldn’t be a major issue but it will lengthen the process slightly.

A Short History Of Yopa:

Savills Invested in Yopa

The name Yopa is a shortened version of ‘Your Property Agent’ and the company began life in 2014 as a purely online estate agent.

Early customers paid a reduced amount simply for Yopa to list them on property sites such as Rightmove and Zoopla (only estate agents can create new listings on these portals).

However, it was quickly realised that people appreciate the human interaction and added expertise a traditional estate agent provides.

That led to Yopa changing the way they do business and rolling out nationally in January 2016 as a full-service online estate agent.

Who Owns Yopa?

Yopa have quickly attracted some big-name investors (including Savills), thanks partly to two of the owners of Yopa being Andrew and Alistair Barclay, the grandson, and son of Sir David Barclay, who owns the Daily Telegraph.

Yopa Review – Summary:

Overall then, our Yopa review has found a very solid online estate agent with plenty to offer anyone who chooses to sell their property with them. In fact, given they are such a new player in the market, it’s impressive just how quickly their reputation has grown alongside their 5-star rating on TrustPilot.

The price may not be the cheapest out there but it’s very fair nonetheless and gives you all the expected services and plenty of local knowledge and expertise from your local agent. There is now a ‘No Sale, No Fee’ pricing option, but if you are serious about selling, the up-front pricing option is very attractive as Yopa do have a great track record at finding buyers quickly.

What’s really nice is that if you don’t want to spend the time conducting your own viewings, you can add on the package to have Yopa manage and conduct viewings for you. This saves you a great deal of time and stress. Overall then, it’s a very strong agent that comes highly recommended.

Compare Yopa To Other Online Estate Agents

As you’ve seen, our Yopa review has found this to be a very good online estate agent. However, if you’d like to compare them to the other leading online agents, simply select one below:

Strike Reviews
Purplebricks Reviews

Top-Rated Online Estate Agents:

Estate AgentCheapest Package'No Sale, No Fee'Our RatingReviewOfficial Site
Yopa Estate Agent£999£1,999
Read ReviewVisit Website
Strike ReviewsFREEFREE
Read ReviewVisit Website
emoov0.5% (Plus £249 Upfront)0.5% (Plus £249 Upfront)
Read ReviewVisit Website

View All

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