Purplebricks Review

Purplebricks Review
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Best RatingsRated #2 Best Online Estate Agent

Purplebricks Estate Agents

Overall Rating:


Value For Money = 9.8

Customer Support = 9.5

Reputation = 9.2


  • Recognisable brand means more trust from buyers
  • Packages include a completely FREE way to sell your home
  • Considerable savings over high street agents


  • Some of the add-ons are quite expensive
  • ‘Free’ package doesn’t include a Rightmove listing

Online Agents Reviewed:


Hours Of Research:


We’ve Featured In:

Media Property Road Has Featured In
Purplebricks Review [Updated 2024] – As one of the best-known and largest online estate agents, Purplebricks have caught the attention of homeowners with their memorable TV ads and low upfront fees. 

However, we have to be honest – we didn’t like Purplebricks at all when they first arrived on the scene.

But, most of that was down to the original founders of the company. They’ve since moved on and we’ve been really impressed by what the new owners have brought to the company.

You can read all about it in our Purplebricks review, below…

At A Glance:

Their prolific TV advertising campaign means that Purplebricks (not ‘Purple Bricks’ as some may write it) are something of a household name.

They’re certainly one of the best-known estate agents around and that should help provide some reassurance to potential buyers.

Here’s how they perform in the most important areas:
  • Potential to save you thousands over high street agents (including a FREE option)
  • Open 24/7 with full online account management
  • Ability to choose from 3 different packages and many add-ons to create your best-value option
  • 91% of their customers rated them as ‘Great’ or ‘Excellent’ (Trustpilot – February 2024)
  • Hosted viewings package available for an extra £899

By far the biggest appeal is the fact that Purplebricks offer a completely free option to sell your home, though you should keep in mind you’ll need to do some of the work yourself and it won’t get you listed on Rightmove.

You can add other services you need on to the free package though. A rightmove listing will cost you £399 for example.

However, once you start adding things to the free package, you’ll want to start considering whether the Boost (£899) or Full House (£1,499) packages might give you better value.

If you want Purplebricks to do the viewings for you, you’ll need to either opt for the Full House package, or add it to one of the other two packages for £899. That isn’t a big problem for us since we are big fans of homeowners hosting their own viewings anyway.

Whenever we have sold, all our offers have come from viewings we conducted as the owners.

None came from the ones the estate agent did. Frankly, no-one can explain what it’s like to live in your home better than you!

Anyway, let’s look at Purplebricks a little closer…

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How Do Purplebricks Compare To Other Estate Agents?

With over 27,000 estate agents in the UK alone there’s plenty of choice for those looking to buy or sell property. To find the best one to suit your needs you will need to check out what’s on offer. Let’s take a look at one of industry leaders, Purplebricks, and see how they fare against a few of the others.

Purplebricks vs Yopa

Yopa Review - Online Estate Agent

When you compare Purplebricks vs Yopa, the first thing you’ll notice is that Yopa do not offer a free package.

However, Yopas cheapest package offers quite a bit more than Purplebricks free package so it’s not really a fair comparison. A better comparison would be looking at Purplebricks Boost package at £899 which is similar, albeit £100 cheaper than Yopa’s standard package.

For that, you get a pretty similar service. Both provide full photography and a floor plan in the listing creation, and both will list you Rightmove and Zoopla.

Yopa do also offer a ‘Pay Later’ option but only if you also use their recommended conveyancers. Though we should point out that in both cases, Pay Later just delays your payment, it doesn’t mean you don’t have to pay if you don’t sell.

When it comes to hosted viewings, it’s Yopa who just have the edge once again. Their hosted viewing package is around £500 cheaper than the one Purplebricks offers (£899).

So, where does that leave Purplebricks?

Well, for sure there are a few advantages to using Yopa which is why they are our top-rated online estate agent. However, the gap between is small and Purplebricks are perhaps a little better-known and that might give your potential buyers more confidence you’re a serious seller.

However, much of it is a personal decision and whichever one you opt for, you’re unlikely to be disappointed and will find you can achieve big savings vs traditional estate agents.

That’s very much what it came down to when we decided to sell our home with Yopa. Because our home had an unusual layout, and because we knew the previous owner had struggled to sell, we were a little unsure if we could sell at a price we were happy with.

Therefore, we were reluctant to pay upfront – just in case we decided to stay put. So, we discounted Purplebricks purely because they didn’t offer a ‘no sale, no fee’ option.

Back then, Purplebricks didn’t offer the free option, though to be fair, I don’t think we would have opted for that anyway. I think the Boost package would have appealed to us more but that does come with the upfront fee.

Check out our full comparison of Purplebricks vs Yopa to find out more.

Purplebricks vs Other Online Estate Agents

We’ve compared Purplebricks to Yopa but there are plenty of other online estate agencies out there to consider. Purplebricks has the advantage of being a big player, and also the completely free to list option which puts them in a strong position.

As we mentioned, this wasn’t available when we sold, so we opted for a different agent.

However, if you choose to go with Purplebricks you will benefit from having the pull of a large and well-known brand.

But, keep in mind that if you do chose Purplebricks and want them to host viewings for you, there is a substantial £899 extra to pay. If you want hosted viewings you’d be best off considering the Full House package which includes them as well as premium listing upgrades for £1,499.

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Purplebricks vs High Street Estate Agents

When it comes to Purplebricks vs high street agencies the one thing that jumps out immediately is the price. High street agencies charge more, although many are adapting prices to compete with the online players.

However, there aren’t many high street agencies offering a cheaper upfront fee. 

When we were selling our home, we had a few high street agents come to conduct valuations for us to see how they compared to Purplebricks and the online agents we also asked for valuations from.

On the whole, we found their valuations were in line with those of the online estate agents. They also came across reasonably well, though we were surprised that the online agents actually demonstrated more knowledge about ‘selling’ properties than the high street agents.

The online agents spoke about how utilising the Rightmove pricing bands when setting your asking price can maximise the number of views you get. The high street agents didn’t mention this and actually gave us poor advice to list our property just below one of the search bands (thereby limiting our potential reach).

So, in our experience, online agents like Purplebricks are not necessarily less knowledgeable than high street agents, in fact, the reverse may even be true!

How Much Does Purplebricks Cost?

Purplebricks offer a completely free package which includes:

  • Comprehensive valuation report
  • Listings on major property portals (excludes Rightmove)
  • An app to manage viewing requests and offers
  • Professional negotiation service
  • Full support through to completion

This can, therefore be seen as a basic listing service as you’ll be hosting viewings yourself and creating parts of your listing yourself too. Though most services you might need, such as professional photos can be added on top. However, if you do this, you might find one of the other two packages suits you better.

The Boost package, for example costs £899 and comes with everything from free, plus:

  • Digitally enhanced professional photos
  • 360 virtual tour and floorplan
  • Premium listing on Rightmove
  • Expert mortgage advice

That makes it more comparable to what other online estate agents offer around this price range. It represents good value if you want something close to a full estate agency service (minus the hosted viewings).

If you don’t want to do any viewings yourself, the Full House package includes everything we’ve already mentioned as well as unlimited hosted viewings for £1,499.

In the next section we’ll look at the add-ons available if you want to use one of the three base packages and add on other services to create a bespoke package.

Also, while we are still on price… Purplebricks don’t often issue coupon codes to help make their service cheaper, but when they do you’ll find it on our Purplebricks voucher code page.

Purplebricks Review

Purplebricks Add-Ons:

When we conducted our Purplebricks review, we initially found it difficult to find prices for the various add-ons. However, they are all conveniently listed when you go to the pricing page when you’re instructed.

At the time of our review, here’s what you’d be paying for the services not included in your chosen package:

  • Hosted Viewings (£899)
  • Rightmove Listing (£399)
  • Professional Photos, Tour, and Floorplan (£699)
  • Rightmove Premium Listing (£125)
  • EPC (£119)
  • Rightmove Featured Property (£149)
  • Elevated Photography (£99)
  • Drone Photography (£199)

Keep in mind some of the paid packages include some of these extras so you might not have to pay more for them. Only the last 4 in the list do not appear in any of the 3 packages as standard.

How Selling With Purplebricks Works:

Like most other online estate agents, Purplebricks offer a free valuation service. You’ll need to start with this no matter which package you think you might want.

During the valuation, the local property agent who visits your home will talk you through all the various options and explain the pros and cons of everything and answer your questions.

Remember, booking a valuation doesn’t commit you to anything. You’re free to walk away and use another estate agent without any costs right up until you instruct Purplebricks.

When you instruct Purplebricks, a local property expert will visit you and your property and, depending on the package and add-ons you’ve chosen, they’ll take photographs, create a floorplan and carry out an EPC if needed. From there, they’ll create your property listing and send it through to you for approval. As soon as you approve the advert, your property will be listed on the major property portals.

Like with many agents, Purplebricks allow you to manage all of your viewings, feedback and offers through an online portal. This is great for keeping track of everything.

How Accurate Are Purplebrick’s Valuations?

There’s a debate as to whether online estate agents can offer the same local expertise as their high-street counterparts. However, Purplebricks offer valuations in person.

This means a property expert will visit your home to take a proper look around (although in light of the recent pandemic there’s also an option to have this done via a video call app). Following this, Purplebricks will provide a full valuation report so you can make an informed choice.

In our experience, all online agency valuations we have had have been more or less in-line with those of high street estate agents. There have been a few exceptions, but then there are exceptions with high street agents too.

So, on the whole, we would expect valuations from Purplebricks to be more or less the same as a high street agent might come up with.

How Long Does It Take To Sell A Property With Purplebricks?

This one is tricky to answer! Property sales depend on a multitude of factors, from the current economic climate to where the property is located and the condition its currently in. Purplebricks state on their own website:

The average time nationwide is just under six weeks. This is far quicker than a year ago when the average was almost nine weeks.”

When we sold our property with another online estate agent, it took slightly longer. However, that was much down to the unusual layout of our property that meant it took a little while to find the right buyer (we had lots of interest throughout).

Is Purplebricks Really Cheaper?

A lot has been made of the fact that Purplebricks is a free way to sell your home. However, this entirely depends on what you’re comparing them against.

If comparing them to a traditional high street estate agent (where your bill is likely to run into the thousands), then yes, they offer a free way to sell your property, but the free package isn’t really comparable to the typical service offered by a high street agent.

Instead, you’d want to compare the Full House package (£1,499) as that’s pretty close to being exactly what most high street agents offer in terms of service. The chances are, you’ll find even with this package, Purplebricks offer substantial savings over high street agents.

However, if you’re comparing the Boost or Full House package to other online estate agents you’ll find they are on-par with the other leading contenders (e.g. Yopa). Though very few (if any?) online agents are offering a completely free package like Purplebricks.

When we sold our property, we found Purplebricks to be priced around the same as the other online agents we considered. However, to be honest the difference was relatively small and they were significantly cheaper than local high street agents.

What made the difference for us was the fact with Purplebricks you couldn’t (at the time) opt for a ‘no sale, no fee’ option. We preferred the safety that such an option gave us as we had doubts whether we could achieve a sale price that would give us enough equity to pursue our dream home in the countryside.

Purplebricks Reviews From Customers:

I have just had an offer accepted on a house with Purple Bricks. Matthew Port has been fantastic and i can only say great things about my experience so far!! From Matts advice i made changes to my property advert and sold in just 2 weeks after that allowing me to offer on my new property! Brilliant professional service!

Jaw Swan via 5-star Trustpilot review

Easy and hassle free way to sell a house. Expert advice and contact all through the process . Excellent response to advert ,all handled by our property expert.

Elliot Reed via 5-star Trustpilot review

Any Purplebricks Bad Reviews To Be Aware Of?

As with any business, it’s rare to achieve glowing reviews across the board. Purplebricks gets its fair share of positive and negative feedback. Ratings seem to vary depending which customer review site you look at.

It’s fair to say Purplebricks can’t sell every house they advertise, and that some of the negativity stems from frustrated vendors who find themselves saddled with a home they are struggling to sell.

However, customers have been irritated by the conveyancing fees that they have been hit with and don’t always describe Purplebricks as pro-active enough in the way they conduct their service.

However, keep in mind that Strike has since acquired the company and rebranded to Purplebricks and so a lot of these reviews are based on historical issues that may now be resolved by the new owners.

So, Is Purplebricks Any Good?

Our Purplebricks review has found that this is probably the largest of all of the online estate agents and by some distance too. That means you’ll see lots of their ‘For Sale’ boards around and plenty of their advertising, particularly on TV.

The advantage of using an online estate agent with a recognisable brand is an increase in trust and awareness from potential buyers. This isn’t something you’ll always get when using lesser-known estate agents, especially those not advertising much.

We have also found that Purplebricks offer a fairly priced service that includes most of the same things as comparable online estate agents. Therefore, from a value for money point of view, there is plenty to like.

That’s especially true when you consider they have a completely free to list option, though keep in mind you might need to add a few paid add-ons to get everything you need.

Overall, we found Purplebricks to be comparable to other leading online estate agents in the range of services offered and even on price. It was only really the fact the hosted viewings are quite expensive and that the free package doesn’t include a Rightmove listing that let them down.

Our Purplebricks review has also uncovered a raft of positive reviews on TrustPilot, including plenty from people who appear to have successfully sold their property which is always a good sign.

Negatives Of Purplebricks:

We’ve mentioned it a couple of times already in this Purplebricks review but the fact that, if you want hosted viewings, you have to either opt for the Full House package at £1,499 or add them as an extra for £899.

While we personally prefer homeowners to do their own viewings anyway, if you really want hosted viewings that makes things much more expensive than it might initially look. £899 as an add-on is pretty high when most online agents only charge £300-£500 for hosted viewings as an add-on.

We also think the free to list option with Purplebricks is great, but it’s a real shame it doesn’t include a Rightmove listing. Given how important Rightmove is to the successful sale of a property, the fact you have to pay an extra £399 to list on Rightmove with the free package is hard to take.

That fact alone will start to push you towards the overall better value for money Boost package at £899.

Finally, while there are lots of positive reviews about Purplebricks, they also have their fair share of bad ones too. However, it’s worth pointing out that the company has gone through several different owners since launching.

The original founders had a reputation for hidden costs and questionable business practices that led to lots of bad reviews. However, more recent owners have cleaned much of that up and in 2023 the brand was taken over by another online agent (Strike, formerly Housesimple).

We find the service has much improved since this and we fully expect to see the reviews start to improve now they are in charge.

Do I Need A Solicitor With Purplebricks?

When buying or selling any property, you’ll need to hire a conveyancing solicitor to handle the legal side.

While you can technically do the legal work yourself, it is not recommended unless you have previous experience.

As with any estate agent, you can either choose to find your own solicitor or you can hire the ones recommended by the estate agent.

Just keep in mind that Purplebricks, like all estate agents, will receive commission if you choose the ones they recommend (this is how they can offer a free listing package). This means you may not always get a personalised recommendation on what is best for you.

If you prefer to use an independent conveyancer, you can use the form below to find ones in your area.

A Short History Of Purplebricks:

Paul Pindar - Purplebricks Investor

Purplebricks was founded back in 2012 by brothers Michael and Kenny Bruce alongside David Shepherd. The brothers had sold their successful midlands estate agency Burchell Edwards the previous year and saw online as the future of estate agency.

Through an aggressive advertising campaign and the financial backing of several serial entrepreneurs such as Neil Woodford and Paul Pindar, Purplebricks have established themselves as the largest online estate agent in the UK. In fact, they were estimated to have a 60% share of the market.

More recently, Purplebricks ended a failed attempt to get into the US market and have been on the wrong end of several rumours about their profitability and the security of their future.

This came to a head when the original founders of the company all left and were replaced with a new set of owners. However, the financial difficulties continued and the brand was eventually acquired by Strike, one of the other online estate agents at the time.

Strike have then merged with Purplebricks and begun implementing what they learned running their own successful estate agent, with the brand and reputation Purplebricks had built up. We are looking forward to seeing how Purplebricks evolve in the future.

Purplebricks Review – Summary:

Overall then, our Purplebricks review has found that they’re clearly the market leaders when it comes to online estate agents and they’re up there when compared to traditional agents too.

This reputation should help potential buyers see you’re a serious seller if you use them to list your home.

The headline-grabbing free package is great to see, but most people will need to purchase one or two add-ons or upgrade to the Boost or Full House package instead.

The good news is the paid packages do represent good value for money and are on-par with the other leading online estate agents (and still significantly cheaper than most high street agents).

Things get a little expensive if you need to add on hosted viewings, but we’d urge you to consider hosting viewings yourself anyway. We’ve always had much better results from the viewings we have done ourselves as the homeowners.

Overall, when you consider everything they offer, including being one of the best-known estate agents in the UK, our Purplebricks review has found they are an excellent option for most people.

Our Top-Rated Online Estate Agents:

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Yopa Estate Agent£999£1,999
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  • Paul James

    Paul James, is a marketing expert with a passion for property. As well as being a property investor, Paul has also worked within the marketing departments of some of the UK’s leading estate agents. Paul is the founder of Property Road.

    View all posts
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