eSale UK Review

eSale Review
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Best RatingsRated #5 Best Online Estate Agent

eSale UK Reviews

Overall Rating:


Value For Money = 9.5

Customer Support = 9.1

Reputation = 9.0


  • Excellent value for money with options to pay up-front or on completion
  • Pay up-front package includes a 30-day money-back guarantee
  • Unlimited hosted viewings available for additional fee


  • ‘For Sale’ board costs an extra £45
  • You’ll pay £190 upfront even on their ‘pay on completion’ package

Online Agents Reviewed:


Hours Of Research:


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Media Property Road Has Featured In
eSale UK Review – They may claim to be the best rated estate agent in the UK but how does this former letting agent really stack up? Let’s find out…

At A Glance:

eSale UK are definitely one of the more cost-effective full-service online estate agents out there with their fixed fee package costing just £695 inc VAT. They also offer a very favourably priced ‘no sale, no fee’ package which means they will suit a wide range of sellers.

Here’s how they perform in the most important areas:
  • Prices start from just £695 Inc VAT
  • Choose to pay only when you sell or save 50% by paying up-front
  • Includes a 30-day money-back guarantee
  • Excellent ratings on independent review sites such as TrustPilot and Google
  • Achieves 98.5% of the asking price on average

This eSale UK review has got off to a good start then. In particular, the 30-day money-back guarantee is a really nice touch that not many estate agents dare to offer. That gives us confidence that eSale UK know what they are doing.

Also, a really nice touch if you’re concerned about the environment is that they are a carbon negative company.

That means the offset their own carbon footprint, and more! They do this by planting 5 tress for every property they sell.

This is quite unique among estate agents and certainly gives them a boost if your decision is tight between using them or another agent.

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How Much Does eSale UK Cost?

So, our eSale UK review has found that there are two packages on offer. In essence, they are both exactly the same in terms of what you receive and neither have any tie-in periods. The difference comes in the way you pay and how much it costs.

If you want to reduce your risk as much as possible, there’s a ‘No sale, no fee’ option priced at £1,195 inc VAT. This works much like your typical local high street agent and means you only pay the bulk of the fee when your property has successfully sold (you’ll pay £190 upfront).

However, if you want to save as much money as possible and don’t mind a little more risk, there’s an up-front option priced at £695 inc VAT. That means you save 50% on the fee but you’ll pay it even if your property doesn’t sell.

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Whichever option you plump for, both packages come with the following (as standard):

  • 12 months marketing
  • Professional photographs & floor plan
  • Listing on Rightmove, OnTheMarket, and PrimeLocation
  • Viewing arrangement service
  • Full feedback after viewings
  • Regular performance reports
  • Offer negotiation service
  • Sales progression service right through to completion

So, as you can see, eSale UK offer many of the same services you would expect from your local high street agent. Plus, if you take the ‘pay up-front’ option you’ll also get the 30-day money-back guarantee.

Put simply, if you change your mind for any reason within the first 30 days you’ll get your money back. This is a really nice bonus and takes some of the risk.

You should also be aware that eSale UK will verify all of your viewing appointments when they arrange them. That means you’re much less likely to be bothered by people who aren’t serious about buying.

Keep in mind though, like with most online estate agents, hosted viewings are not included as standard. That means you’ll have to pay extra if you don’t want to conduct all the viewings yourself.

The good news is that eSale offer one of the best value hosted viewings add-on around. For just £375 you’ll get an unlimited number of hosted viewings for 6 months. That’s exceptional value.

eSale Review

eSale UK Add-Ons:

As part of our eSale UK review, we looked into what extra ‘add-ons’ are available during purchase. This is important because some agents charge low initial fees but then make their ‘extra’ services quite expensive.

That’s not the case with eSale UK as the list below shows:

  • Unlimited Hosted Viewings (£375)
  • For Sale Board (£45)
  • Energy Performance Certificate (EPC) (£85)

We touched on it earlier but it’s worth mentioning again, the unlimited hosted viewings service is excellent value at £375. This is comparable to the cost of other online agents but most will only give you a fixed number of viewings.

It’s also nice to see there is the option of a ‘For Sale’ board, though it would have been even better if this was included in the package as standard.

One other thing to consider, you may not need an Energy Performance Certificate if your property has been issued one in the last 10 years. You can check if your home has a valid EPC on the EPC Register. Still, at £85 extra, it’s reasonable value if you do need one doing.

eSale UK Reviews From Customers:

Was originally dubious about using an online estate agent. However I found them to be excellent. I was kept informed all through the selling process and recommend them highly. Mark and Max were especially helpful.

Mick Jardine via Trustpilot review

As a seller I can recommend esale. Their communication is excellent and I could always get hold of them easily if I had questions or for updates on progress. I saved about 75% on commission without any compromise on service.

Karen via Trustpilot review
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So, Is eSale UK Any Good?

We have actually been very impressed with what we have found out during our eSale UK review. We weren’t expecting too much as they aren’t an agent that do a great deal of advertising, but we have been very pleasantly surprised.

The fact you can choose to pay up-front or on completion is always a good thing. The fact that both options are incredibly good value for money is even better.

Often lower prices mean a lesser service, but that really doesn’t appear to be the case here. That’s backed up by some rather excellent customer reviews on independent sites such as Google and TrustPilot.

In short, eSale UK offer everything you would expect from a high street estate agent but at a much lower price. While some of these services such as hosted viewings cost extra, most are included in the package.

In particular, the vetting of prospective buyers, the viewing arrangement and feedback, and the sales progression is very much like you would get from any estate agent.

eSale UK TV Advert:

Negatives Of eSale UK:

While our eSale UK review has found plenty of positives for this agent, no-one is perfect. That means we have also found a few relatively minor downsides to eSale UK too.

There are some of the things we mentioned earlier such as the need to pay extra for a ‘For Sale’ board that many online agents (and most high street agents) will include at no extra cost as standard.

While the company used to tie customers on the ‘Pay On Completion’ package for a minimum of 3 months, we are pleased to see that this has been abolished. You are free to leave eSale and try a different agent at any time.

However, you should be aware that regardless of which package you choose, there is some form of upfront payment.

For the pay upfront option, that obviously means you pay the full £695 fee upfront. But, you are covered by a 30-day money-back guarantee which helps alleviate any risk.

For the pay on on completion option, you will need to pay a small fee of £95 upfront. It is this that has essentially replaced the need for the company to bind you to a minimum term. Personally, we feel it’s a relatively low commitment and so it feels like a positive change.

eSale UK Review – Summary:

Overall then, the verdict of our eSale UK review is a big thumbs up. This is a very reasonably priced online estate agent that offers an all-round excellent service.

The pricing is nice and simple. Both of the packages offered include the same things. The only choice to make is whether you want to reduce risk and pay on completion or save money and pay up-front.

The available add-ons are well-priced and that means that all of the essential services you’d expect from a traditional estate agent can be selected. There’s even a 30-day guarantee if you pay up-front and no exclusivity requirement on the ‘no sale, no fee’ option.

When we delved more into the customer reviews we found that, on the whole, past customers were extremely positive about their experiences. that’s led to an impressive ‘Excellent’ rating on TrustPilot and over 4 stars on Google.

So, we have no hesitation in recommending eSale UK if you want the choice of paying up-front or on completion. The fact that they achieve 98.5% of the asking price on average shows that they are a serious estate agent at a very reasonable price.

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  • Paul James

    Paul James, is a marketing expert with a passion for property. As well as being a property investor, Paul has also worked within the marketing departments of some of the UK’s leading estate agents. Paul is the founder of Property Road.

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