Only 9% Of House Hunters Start Their Search At High Street Agents

High Street Estate Agents
Disclosure: Clicking on links on this page may earn us a small commission. This helps us continue to produce free content and doesn't affect the price you pay.
As few as 9% of would-be buyers now start their search for a new home by visiting a local estate agent on the high street.

That’s according to a report published by ZPG the company behind property portals such as Zoopla and PrimeLocation.

The study, involving a nationally representative consumer sample made up of 600 adults, found that 57% of people now start their property search on a property portal.

In total, 78% of those questioned stated that they started their search online in some way, be it via a property portal, a Google search, or directly on estate agent or developer websites.

Zoopla Survey Of House Hunters
Source: Zoopla’s Insights into New Homes Buyers 2018 Report

As many as 82% also said that they use property portals at some point during their search.

This indicates a clear switch in buyer behaviour towards searching for properties online, meaning it’s become much less important to have your property shown in your local estate agent window.

This will likely be music to the ears of online estate agents who have long argued that high street agents are charging a premium on a service which is no longer relevant to the way people buy homes.

Attitudes To New Build Properties Are Split

In addition to exploring the way in which people look for properties, the ZPG survey also asked respondents on their attitudes towards buying new build properties.

There was a clear split between those who answered with 37% preferring new builds, 36% preferring older homes, and 27% having no strong preference either way.

Attitudes To New Build Homes
Source: Zoopla’s Insights into New Homes Buyers 2018 Report

Of course, there are a number of pros and cons of new build properties which may be helping to divide opinion on them!

There were also some interesting results when the respondents were divided into three different life-stages; pre-families, families, and empty nesters.

Whereas pre-families simply want to buy a home in order to have their own place, families are more likely to be buying in order to gain more space. For empty nesters, moving to a new location was the biggest driver behind a house move.


  • Paul James

    Paul James, is a marketing expert with a passion for property. As well as being a property investor, Paul has also worked within the marketing departments of some of the UK’s leading estate agents. Paul is the founder of Property Road.

    View all posts
Estate Agent Secrets - 6 Proven Ways To Sell Your Property Faster

^ Proven Ways To sell your property faster


6 Proven Ways To Sell Your Property Faster

When you subscribe to our email newsletter. Plus, receive a 7-day crash course on how to get higher offers on ANY type of property.

You can unsubscribe at any time.
See our Privacy Policy.