High Demand For Land Pushes Prices Up

High Demand For Land Pushes Prices Up
Disclosure: Clicking on links on this page may earn us a small commission. This helps us continue to produce free content and doesn't affect the price you pay.
According to research conducted by Savills, prices for greenfield as well as urban land have risen in the first quarter of 2022, due to high demand for land to build on.

The research by the property agent suggests that greenfield land has gone up by 1.4% in the first quarter of 2022. Urban or brownfield land has gone up by 1.3%.

As a result, the annual growth for greenfield land stands at 9.3% and for brownfield land at 7.2%. This is a huge hike from the previous year when annual growth for greenfield land stood at 0.2% and urban land 1.2%.

The reason for this sharp increase in prices is, according to Savills, due to a high demand for land to build on, coupled with a lack of supply of suitable land.

The land market effectively mirrors the housing market, where high demand and low housing stock have driven up property prices over the past year.

What Is Greenfield And Brownfield Land?

Greenfield land is land, mostly in rural areas that has not yet been built on. This includes farmland.

Not to confuse with green belt land though, which is protected land. Normally, this land is situated around cities and is protected to conserve the countryside around cities.

In contrast, brownfield land is land where something had been built, such as factories or other buildings. Land in this categories is normally located in towns and cities.

Why Is There Such High Demand For Land?

Because the housing market is particularly strong at the moment, it has also influenced regional land values. Because the demand for houses is so high, but the supply of second hand houses on the market is low, the demand for new homes has risen.

This rise in demand for new homes has in turn caused the high demand for land to build on.

Even rising build costs and inflation could not dampen the high demand for land. Build costs have risen by 6.5% in the first quarter of 2022, mostly due to supply issues and high energy costs.

But thanks to rising house prices, these additional costs are offset, with builders knowing they can make a profit. According to Nationwide, house prices have risen by 14.3% in the year to March 2022.

As with the housing market, a lack of supply of land, is also driving up prices for land to build on. Savills research has shown that in 2021, 16% fewer new houses have received building consent, compared to 2019.

A further reason why there is such a high demand for land is the competition from alternative uses. Industrial and logistics developers are snapping up land across the country, thereby putting pressure on the land market.

With prices for industrial values being higher than for residential land, many brownfield sites that have planning consent for residential buildings approved, stay in industrial use.

This fierce competition between residential and industrial builds is further exacerbating the high demand for land.

Demand from industrial and logistics developers is applying in more areas across the country, putting even more pressure on constrained residential land supply. Strong prices are being paid for industrial land for well-connected sites to major road network access and motorway junctions.

Patrick Eve, Head of Regional Development at Savills

Need For Nutrient Neutrality

The limited supply of land is also made worse because 74 local authorities in England require a builder to demonstrate the land has nutrient neutrality.

Because local authorities have to assess the environmental impact of each project and can only approve a building project if it will not have a negative impact on the site, many use nutrient neutrality as a measure to decide.

This means that any new residential development has to demonstrate that the nutrient load created through the additional wastewater is mitigated, which can be done through the creation of new wetlands or buffer zones.

As a result, considerably fewer homes have been built due to the negative impact they would have had on the area.

If such policies continue to impact on the supply of land, then it is possible that land prices will rise further.

Will Prices For Land Continue To Rise?

Like with the housing market, Savills predicts that the growth in land prices will start to slow down in the coming years.

Although the current land market remains buoyant, capacity for further growth is limited. Over the next five years we anticipate slowing growth in land values.

Patrick Eve, Head of Regional Development at Savills

Rising build costs, environmental requirements, such as nutrient neutrality, and new building regulations concerning the standard of new homes are likely to cause the rise in land prices to slow down.

Also, when house prices begin to slow down, the demand for new homes will also slow down and, as a result, the land value growth will slow down.

Other financial pressures, such as the cost of living crisis, rising inflation and energy prices, will in time also impact on the prices of land, slowing down the high demand for land.


  • News Desk

    Our news desk team includes a qualified architect, a freelance journalist, and a fanatical property expert who has over 12 years experience in the industry.

    View all posts
3 Things Your Estate Agent Won't Tell You

3 Things Estate Agents Won't Tell You


3 Things Your Estate Agent Won’t Tell You (But Really Should)

When you subscribe to our email newsletter. Plus, receive a 7-day crash course on how to get higher offers on ANY type of property.

You can unsubscribe at any time.
See our Privacy Policy.